A niche newsletter  is an email publication that focuses on a specific topic or audience. Often, these publications offer content that is hard to find elsewhere. These publications typically monetize through paid subscriptions, ads, or affiliate links. Choosing a niche newsletter requires some research and understanding the audience.

For example, The GIST, a female-friendly sports newsletter, is able to grow its subscriber base to 700k+ by focusing on the interests of women in the world of sports. The founders of the newsletter have honed in on the needs of their audience and a clear value proposition, which has allowed them to make a great living from their niche.

Mastering the Art of Niche Newsletters: Tips for Building a Dedicated Readership

One of the best ways to find a good niche is by plugging keywords into Google Trends or on social media platforms. It’s also a great idea to reach out to other creators in your niche to learn how they’re growing their audience. This can give you a unique perspective on what your content will look like and how it can be best marketed.

A good way to start your newsletter is by creating a free template and sharing it with your subscribers. This will allow them to try out your newsletter and build trust with you. Then, you can start offering a paid template or other resources. This can be anything from articles to podcast episodes. Some creators, such as Katelyn Bourgoin of Why We Buy, even host strategy consultation sessions for premium subscribers.